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I'm a UX Designer who has worked in businesses large and small, internal and agency side. It's always hard to fit a career into a few short examples, so if you would like to discuss anything further, let me know!



Kate Astall, eCommerce, Digital Marketing & CX lead - ASSA ABLOY group 

"Nat is a great problem solver and manages to put herself in the shoes of the customer whilst balancing the needs of the overall business objectives. She is super collaborative, a great listener and best of all understands the development cycle, meaning she designs solutions that work practically. This is especially important when working with internal digital teams such as developers and third parties when you need to quickly prototype viable solutions. She is also passionate about building solutions accessible for all audiences". 
Zurich Insurance entire UK web estate

Ben Stevens, Delivery Manager and Agile Coach - RHS

"I worked with Natalie agency side on Analytics, AdWords and SEO for a number of companies ranging from large housing developers, eCommerce sites and charities. She was always thorough and timely in her reporting and able to pull out the salient data that was relevant to the client and project. She is also an excellent SEO copywriter, keeping content user friendly while ranking well. Very collaborative and great to work with"


Projects; Crest Nicholson, AGas, Bradfords Building supplies

Leezil Rossi, Marketing Business Partner - Zurich Municipal

"Nat and I worked  together on very meaty project.  Nat was the UX lead and with the digital team delivered a much needed refreshed and functional user led website aimed at the public and voluntary sector. On time and budget. One that spoke to the audience.  Nat is very responsible, competent and collaborative. She puts the customer at the centre of design. Thank you Nat"

Project; Migration of Zurich Municipal

Ralph Johnson, Managing Director - Felinesoft

"Natalie joined Felinesoft as a UX consultant. She arranged and facilitated engaging workshops with end users and stakeholders for various not-for-profit companies, scripted and conducted individual user interviews, and presented to clients clearly and confidently, keeping everyone engaged and involved along the way.


She also worked closely with design and dev teams, making sure everyone was on the same page. A pleasure to work with".


Projects; BACP (site and CPD hub), HFMA (news app and site)

Simon Parker, Managing Director - Punk Couplings

"Natalie didn't bat and eyelid at what to me seemed like quite a daunting task, given my background as a mechanic!


She took on the role with gusto, and moved quicker than I was quite ready for!
Natalie saw my confusion around creating a brief and recruiting the right people for the job -  and effectively changed her role from 'advisor' to 'manager', whilst still taking the time to patiently, and often repeatedly, explain everything carefully to me.


She brought in specialists from her contacts and quickly built a small but very effective team of coders, graphic designers and marketers while performing an extra copywriting role herself (in addition to managing others, including me!)

I cannot recommend Natalie enough,".


Project; Punk Couplings, creation of brand, tone of voice and site

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